Kusum Sharma – Building Indian Fashion for the World

My Fashion Entrepreneurship Journey

Kusum Sharma
Founder – Samarth Fashion & Riwazra

With over 15 years of experience in garment merchandising, I’ve always believed that fashion is not just about trends — it’s about expression, craftsmanship, and purpose.

Guided by that belief, I founded two distinct brands under my entrepreneurial journey — Samarth Fashion (2021) and Riwazra (2025) — both based in Noida, Uttar Pradesh. Together, they reflect my mission to take Indian fashion from local roots to global recognition.

Samarth Fashion

Overview:

Founded in 2021, Samarth Fashion stands as a trusted garment manufacturing and export house catering to Europe and the USA. We specialize in premium-quality apparel with a strong focus on design innovation, craftsmanship, and timely delivery.

Every garment produced at Samarth Fashion reflects precision, creativity, and sustainability — aligning with the best international standards.

Mission:

To represent Indian garment manufacturing excellence globally through innovative design, quality production, and sustainable practices.

Vision:

To build a globally respected fashion export brand that bridges Indian creativity with international fashion demands while empowering skilled artisans.

Riwazra

Overview:

Launched in 2025, Riwazra is an online women’s clothing brand that celebrates the fusion of modern elegance and traditional charm. Designed for today’s style-conscious women, Riwazra offers a curated collection that blends comfort, creativity, and cultural essence.Built with a mission to make Indian fashion accessible online, Riwazra aims to expand nationally and internationally, with a vision to launch its IPO by 2030.

Mission:

To empower women with expressive, affordable, and sustainable fashion choices that reflect individuality and confidence.

Vision:

To establish Riwazra as a leading Indian online clothing label recognized globally for innovation, quality, and ethical fashion.

The Vision Ahead

Through both Samarth Fashion and Riwazra, my journey continues to be driven by passion, innovation, and purpose.
My mission is to promote Indian craftsmanship, create employment, and bring sustainable fashion to both international and domestic markets.
Each brand represents a step toward my long-term vision — to make Indian fashion a trusted and admired name worldwide.

– Kusum Sharma

Founder | Fashion Entrepreneur | Merchandising Expert

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